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Surprises, takeaways from $100 million giveaway

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Tiger Woods gained the $15 million Participant Impression Program first-place prize.

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The brand new Participant Impression Program outcomes are out. That is proper, gang: It is PIP season. What’s the PIP, you may ask? Why is the PGA Tour handing out $100 million on this vogue? And the way is it that Tiger Woods gained — once more? obtained the outcomes, which had been despatched to gamers by way of memo on Tuesday. Let’s break ’em down.


The PGA Tour’s Participant Impression Program is a manner of rewarding gamers who, in line with the Tour, “generate essentially the most constructive curiosity within the PGA Tour.” In different phrases, that is the Tour’s manner of funneling cash to its most necessary members. The PIP has been a part of the Tour’s deal with these professionals who, within the LIV period, have discovered themselves with extra bargaining energy.

This 12 months’s, the PIP’s pool of cash bought jacked up from $50 million to $100 mil to be unfold throughout 20 gamers (plus three extras, because it seems). These 20 professionals had been chosen via “goal measurement standards” by way of 5 classes.

The funds are staggered, with the winner (that is you, Mr. Woods) incomes $15 mil all the way in which right down to a paltry $2 mil for spots 16-20.


To be eligible for the PIP it’s worthwhile to be a present PGA Tour member “in good standing” who has performed in at the very least 5 Tour occasions in at the very least one of many final 5 seasons.

In the event you match that standards (in different phrases, for those who’re a PGA Tour participant who hasn’t jumped to LIV) you get evaluated beneath the next standards:

Nielsen Model Publicity: How a lot are you on TV? This measures “stay protection for linear broadcasts” for third and fourth rounds of Tour occasions plus notable others just like the Presidents Cup. “Cumulative publicity” is the purpose right here. Sneaky incentive for a prolonged placing routine.

Google Search Knowledge: Cumulative search knowledge “as reported by Google.” Sneaky incentive to fire up some drama.

Media mentions: The “Meltwater” program tracks media mentions. In different phrases, how usually are gamers the themes of stories articles?

Q Rating: A participant’s “common consciousness” among the many US inhabitants. This appears to take a while to build up; youthful gamers do not usually do as properly.

MVP Index: A social media rating that considers a participant’s “attain, dialog and engagement metrics.”

Modifications are coming to the 2023 program — we’ll get to these shortly. First, some outcomes!


2022 PIP High 20

1. Tiger Woods ($15 million)

2. Rory McIlroy ($12 million)

3. Jordan Spieth ($9 million)

4. Justin Thomas ($7.5 million)

5. Jon Rahm ($6 million)

6. Scottie Scheffler ($5.5 million)

7. Xander Schauffele ($5 million)

8. Matt Fitzpatrick ($5 million)

9. Will Zalaris ($5 million)

10. Tony Finau ($5 million)

11. Collin Morikawa ($3 million)

12. Shane Lowry ($3 million)

13. Kevin Kisner ($3 million)

14. Max Homa ($3 million)

15. Billy Horschel ($3 million)

16. Rickie Fowler ($2 million)

17. Adam Scott ($2 million)

18. Jason Day ($2 million)

19. Patrick Cantlay ($2 million)

20. Viktor Hovland ($2 million)

Further Gamers

These three professionals would have certified beneath the 2023 standards (listed subsequent to their names) regardless of failing to take action beneath 2022 standards, so the PGA Tour determined to award them the identical payout as gamers in spots 16-20:

11. Hideki Matsuyama ($2 million)

15. Cameron Younger ($2 million)

20. Sam Burns ($2 million)

You possibly can see extra particulars within the images under, together with breakdowns by class, to see simply the way it all broke down.

PIP outcomes by class.


PIP outcomes by class.



What will we make of this 12 months’s checklist? Eight takeaways at first look:

-Tiger Woods stays the heartbeat of the golf world; he gained 4 of the 5 classes, triumphing in the whole lot besides TV time, the place he ranked forty first — as a result of he hardly performed.

-Rory McIlroy was a straightforward second place, which checks out given how central he was to the PGA Tour’s storylines this season. The one shock: His Eleventh-place social media end of him. However that looks like the least predictable class.

-Jordan Spieth fended off Justin Thomas for the No. 3 spot thanks to higher Q-Rating and Google numbers regardless of Thomas successful a serious and out-pacing him on each Nielsen and social media scores.

-Jon Rahm improved from No. 9 final 12 months to No. 5 this season, though it is value noting he solely jumped previous LIV defectors — Phil Mickelson completed second, Dustin Johnson was seventh, Brooks Koepka was eighth and Bubba Watson was tenth.

-Scottie Scheffler’s scintillating play wasn’t sufficient to beat his lackluster social media displaying. I am guessing he is okay with that. However Scheffler and Will Zalaris are amongst those that can anticipate their relative scores to extend beneath the 2023 program, which can get rid of social media as a standalone class.

-Xander Schauffele bucked a pattern; whereas everyone else within the prime 10 was additionally within the prime 10 of Google searches, Schauffele lagged behind in 18th. However he ranked so excessive in Nielsen (No. 4) that he made his option to No. 7. Successful tournaments will do this for you.

-Collin Morikawa completed Eleventh final season, lacking out on the $3 million he would have earned for qualifying. This season? Morikawa did not play as properly however completed Eleventh once more. It is even worse now that we will see the precise scoring, too: Morikawa completed with an “total rating” of 0.8120, a measly six ten-thousandths of some extent behind Tony Finau, who was tenth at 0.8126. The distinction in payout was important, with Finau incomes $5 million whereas Morikawa collected $3 million.

-Jason Day, Adam Scott and Rickie Fowler did not have their strongest seasons, however their common consciousness stays so excessive — all three are prime 10 in Q-Rating — that they every earned $2 million. That is the identical as No. 19 Patrick Cantlay, who’s No. 4 on the planet and has been a critic of the PIP. We are able to perceive why.


Q-Rating (common consciousness) and MVP Rating (social media rankings) can be changed by two measurements: MARC Normal Inhabitants Consciousness and MARC Golf Fan Consciousness.

Sources near the PGA Tour have urged that social media scores had been too troublesome to measure and agree upon. How do you rating knowledge on an Instagram story vs. publish vs. to TikTok? It was simpler to make the shift. MARC will survey a “random pattern” of the grownup US inhabitants, first any adults after which self-identified “golf followers.” The survey can be carried out and up to date month-to-month.

The 2023 PIP has additionally already began! It started October 1, 2022 and can run via Sept. 30, 2023. Payout will once more whole $100 million, which can are available in two phases: The primary 25% will come when payouts are made on the Sentry Event of Champions and the opposite 75% will stumble upon completion of three “PIP obligations” involving enjoying elevated occasions and taking part in Tour-related service.

Get these MARC scores up, gang! Within the PIP period it is by no means too early to juice consciousness.

Dylan Dethier

Dylan Dethier Editor

Dylan Dethier is a senior author for GOLF Journal/ The Williamstown, Mass. native joined GOLF in 2017 after two years scuffling on the mini-tours. Dethier is a graduate of Williams Faculty, the place he majored in English, and he is the writer of 18 in Americawhich particulars the 12 months he spent as an 18-year-old residing from his automotive and enjoying a spherical of golf in each state.

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